Bounce Rate

Definition

Bounce rate is the percentage of visitors who land on a page and leave without interacting further or navigating to another page on the same site. A high bounce rate may indicate that the content didn't match the visitor's intent.

Why It Matters for SEO

While Google has stated that bounce rate is not a direct ranking factor, it serves as a useful diagnostic. A high bounce rate on a landing page may signal a mismatch between the keyword you're targeting and the content you're delivering.