KWDens
Cost Per Click (CPC)
Definition
Cost per click is the price an advertiser pays each time someone clicks on their paid search ad. In keyword research, CPC serves as a proxy for the commercial value of a keyword, even if you're focused on organic results.
Why It Matters for SEO
High-CPC keywords indicate strong commercial intent and advertiser competition. If businesses are willing to pay $15 per click for a keyword, ranking organically for that term delivers significant value per visitor.
See it in action
Try the KWDens analyzer to explore keyword density across variants, countries, and languages. Free to start.