Google Search Console

Definition

Google Search Console (GSC) is a free tool from Google that helps website owners monitor and troubleshoot their site's presence in Google Search results. It shows which queries bring users to your site, how pages are indexed, and any crawling or security issues.

Why It Matters for SEO

GSC provides actual performance data including impressions, clicks, CTR, and average position for every query your site appears for. This first-party data is more reliable than third-party estimates for understanding your current search visibility.