Keyword Stuffing

Definition

Keyword stuffing is the practice of overloading a web page with target keywords in an attempt to manipulate search rankings. This includes unnaturally repeating keywords, hiding them in the page code, or inserting irrelevant keywords.

Why It Matters for SEO

Keyword stuffing is a violation of Google's spam policies and can result in ranking penalties or removal from search results. Modern algorithms are sophisticated enough to detect unnatural keyword usage and penalize it.