Landing Page

Definition

A landing page is the first page a visitor sees after clicking a link from a search result, ad, email, or social media post. In SEO, it refers specifically to the page that ranks for a target keyword and receives organic traffic for that query.

Why It Matters for SEO

Each target keyword should have a dedicated, optimized landing page. If multiple keywords share the same landing page unintentionally, you may be missing opportunities or causing keyword cannibalization.