Meta Description

Definition

A meta description is an HTML element that provides a brief summary of a web page's content. It appears below the title in search engine results and is typically 150-160 characters long. Google may override it with content from the page if it deems the snippet more relevant.

Why It Matters for SEO

While meta descriptions are not a direct ranking factor, they significantly influence click-through rate. A compelling meta description that includes the target keyword and a clear value proposition can increase clicks from search results.