Nofollow

Definition

Nofollow is a link attribute (rel="nofollow") that tells search engines not to pass ranking authority (link equity) through a hyperlink. Google also introduced rel="sponsored" for paid links and rel="ugc" for user-generated content.

Why It Matters for SEO

Understanding when to use nofollow (paid links, untrusted content, login pages) and when to allow followed links helps you manage how link equity flows through your site and to external pages.