Pogo-Sticking

Definition

Pogo-sticking occurs when a user clicks on a search result, quickly returns to the SERP, and clicks on a different result. This rapid back-and-forth behavior suggests the first result didn't satisfy the user's query.

Why It Matters for SEO

Pogo-sticking is a strong signal that a page doesn't match search intent. If users consistently leave your page and click on competitors instead, Google may eventually adjust rankings to reflect the better-matching results.