Title Tag

Definition

The title tag is an HTML element (<title>) that specifies the title of a web page. It appears in the browser tab, in search engine results as the clickable headline, and when the page is shared on social media.

Why It Matters for SEO

The title tag is one of the most impactful on-page ranking factors and the primary driver of organic CTR. Including your target keyword (ideally the highest-density variant) near the beginning of the title tag maximizes both ranking potential and click-through rate.