Voice Search

Definition

Voice search is the use of spoken language to query a search engine through a virtual assistant (Google Assistant, Siri, Alexa). Voice queries tend to be longer, more conversational, and often phrased as questions compared to typed searches.

Why It Matters for SEO

As voice search grows, optimizing for natural language queries and question-based keywords becomes more important. Featured snippets are frequently used as voice search answers, making snippet optimization doubly valuable.