Impressions

Definition

In search engine marketing, an impression occurs each time your page or ad appears in search results, regardless of whether the user clicks on it. Google Search Console reports impressions for organic results; Google Ads reports them for paid results.

Why It Matters for SEO

Impressions indicate how visible your content is for specific queries. Tracking impressions alongside clicks reveals your CTR and highlights keywords where you have visibility but aren't converting that visibility into traffic.