Keyword Clustering

Definition

Keyword clustering is the process of grouping related keywords together based on search intent or SERP similarity. Keywords that produce similar search results belong to the same cluster and can often be targeted by a single page.

Why It Matters for SEO

Clustering prevents you from creating separate pages for keywords that Google considers synonymous. Instead of writing three pages for three variants that all show the same SERP, you write one comprehensive page targeting the entire cluster.