Keyword Density

Definition

Keyword density traditionally refers to the percentage of times a target keyword appears in a page's content relative to the total word count. For example, if a 500-word page mentions "running shoes" 10 times, the keyword density is 2%. Modern search engines have largely moved beyond this metric.

Why It Matters for SEO

While keyword density was once a core ranking factor, modern algorithms understand semantics and context. There is no ideal keyword density percentage. Instead, focus on writing naturally and covering the topic comprehensively rather than hitting a specific keyword frequency.