Search Engine Results Page (SERP)

Definition

A SERP is the page displayed by a search engine in response to a query. It contains organic results, paid ads, featured snippets, knowledge panels, image packs, video results, and other search features. Each SERP is unique to the query and the searcher's location.

Why It Matters for SEO

Analyzing the SERP for your target keyword reveals the content type Google expects (articles, product pages, videos), the competitive landscape, and which SERP features are available. This analysis should guide your content format and optimization strategy.