Seed Keyword

Definition

A seed keyword is the initial broad term used as a starting point for keyword research. It represents the core topic area you want to explore. For example, "running shoes" is a seed keyword that could expand into hundreds of related long-tail keywords.

Why It Matters for SEO

Choosing the right seed keywords determines the scope and direction of your entire keyword research process. Starting with the wrong seeds means missing entire keyword clusters that your audience actually searches for.