SEO (Search Engine Optimization)

Definition

Search Engine Optimization is the practice of improving a website's visibility in organic (unpaid) search engine results. It encompasses technical optimization (site speed, crawlability, structured data), on-page optimization (content, keywords, meta tags), and off-page optimization (backlinks, brand mentions).

Why It Matters for SEO

SEO is the most scalable and cost-effective channel for acquiring website traffic. Unlike paid advertising, the results of SEO work compound over time. A well-optimized page can generate traffic for years without ongoing per-click costs.