SERP Features

Definition

SERP features are any result on a Google search page that is not a traditional organic result. They include featured snippets, knowledge panels, image packs, video carousels, People Also Ask boxes, local map packs, and shopping results.

Why It Matters for SEO

SERP features can either be opportunities (winning a featured snippet gives you top visibility) or threats (a prominent answer box may satisfy the query without a click, reducing organic CTR for all results below it). Understanding which features appear for your keywords shapes your optimization approach.