Site Architecture

Definition

Site architecture refers to the hierarchical organization and internal linking structure of a website. A well-planned architecture ensures that every important page is reachable within a few clicks from the homepage and that content is logically grouped into categories and subcategories.

Why It Matters for SEO

Clear site architecture helps search engines crawl and understand your content efficiently. It also distributes link equity from your homepage to deeper pages. Flat architectures (few clicks to any page) generally perform better than deep ones.