URL Structure

Definition

URL structure refers to the format and organization of a web page's address. SEO-friendly URLs are descriptive, short, lowercase, use hyphens to separate words, and include the target keyword. For example, /learn/keyword-density-seo is cleaner than /page?id=12345.

Why It Matters for SEO

Clean URL structures help both users and search engines understand page content before visiting it. URLs appear in search results and influence click decisions. Including the primary keyword in the URL provides a small but meaningful ranking signal.