User Experience (UX)

Definition

User experience encompasses all aspects of a user's interaction with a website, including page speed, mobile responsiveness, navigation clarity, content readability, and visual design. Google's Core Web Vitals metrics formalize several UX measurements as ranking signals.

Why It Matters for SEO

Google increasingly uses user experience signals in ranking decisions. Pages that load quickly, work well on mobile, and don't shift layout unexpectedly have a ranking advantage. Poor UX also increases bounce rates and reduces the chance of earning backlinks.